Geoff Council

Out of the Corner of My Eye

Posted by Geoff on Sunday, September 20th, 2009

During a meeting last week, a conversation arose out of a realized need that we have a better understanding of consumer behavior rather than attitude. It was pretty interesting. Here’s why. Have you ever participated in a poll, or survey and answered a question one way, but really you embellished or just flat out lied? [...]

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Circle Takes A Square

Posted by Geoff on Saturday, September 12th, 2009

A colleague recently told me that they wondered what the significance of their job was given that most of what they did was mostly or completely ignored in the end. As a creative in the marketing industry, I’ve become used to having most if not all of the originality or creativity sifted out of my [...]

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Pimp My America

Posted by Geoff on Saturday, July 4th, 2009

What’s more American than branded entertainment? And what’s more American than PES?! So, from those 2 questions we can create a third: “What’s more American than branded entertainment created by PES?! Here comes Fireworks by PES

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Is social media redefining the word ‘friend?’

Monday, August 30th, 2010 - Inside my head

A few years ago, a colleague was telling me about how Germans define several levels of relationship and rarely refer to anyone as being a friend. The word ‘friend’ was reserved for special people in their lives who held emotional influence over them. At that point, he told me he had divided people he knew [...]

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Separation Anxiety (AKA, I’ve lost my office)

Sunday, December 27th, 2009 - The System

Ok, so let’s start here: Open Plan. Now that we understand the wiki entry, let’s take a look at the real world of no walls. My agency recently moved to a spectacular new location in Manhattan’s Flat Iron district. If you’re not familiar with it, let’s just say it’s got it all: park, restaurants, night-life, [...]

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Out of the Corner of My Eye

Sunday, September 20th, 2009 - Featured, Inside my head

During a meeting last week, a conversation arose out of a realized need that we have a better understanding of consumer behavior rather than attitude. It was pretty interesting. Here’s why. Have you ever participated in a poll, or survey and answered a question one way, but really you embellished or just flat out lied? [...]

continue reading