A few years ago, a colleague was telling me about how Germans define several levels of relationship and rarely refer to anyone as being a friend. The word ‘friend’ was reserved for special people in their lives who held emotional influence over them. At that point, he told me he had divided people he knew [...]
Is social media redefining the word ‘friend?’
Separation Anxiety (AKA, I’ve lost my office)
Ok, so let’s start here: Open Plan. Now that we understand the wiki entry, let’s take a look at the real world of no walls. My agency recently moved to a spectacular new location in Manhattan’s Flat Iron district. If you’re not familiar with it, let’s just say it’s got it all: park, restaurants, night-life, [...]
Out of the Corner of My Eye
During a meeting last week, a conversation arose out of a realized need that we have a better understanding of consumer behavior rather than attitude. It was pretty interesting. Here’s why. Have you ever participated in a poll, or survey and answered a question one way, but really you embellished or just flat out lied? [...]